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08.05.2020 is USA National Underwear Day.
What’s National Underwear Day?
In an effort to publicly shine light on “unmentionables,” A website founded National Underwear Day on August 5th at America , 2003. Over the last 10 years we’ve celebrated the holiday with New York City model events, massive underwear giveaways, a pop-up shop in Columbus Circle, and a Times Square runway show.
The purpose is to promote a healthy life and increase people’s attention to underwear by displaying diverse underwear.
2013 this event invited thousands of people to Times Square to break the Guinness World Record for largest gathering of people in their underwear. While they missed the record, we celebrated confidently with over 800 people of all ages and sizes dancing on Broadway. People partied with
Greg T from Z100, received holiday promotions, and enjoyed free swag from our sponsors including Papi, Diesel, Wacoal, Tommy Hilfiger, and many more.
With every participant, it became clear that our core belief is as strong today as it was in 2003—confidence is the byproduct of believing in one’s self.
National Underwear Day has been featured on CBS, Good Morning America, Fox News, Live with Kelly and Michael, The Huffington Post, and dozens more.
National Underwear Day 2020 is August 5th.
